CAJ | 학술논문

通过在线评论内容预分析、消费者调研和文献回顾，构建了基于消费者在线评论的顺丰优选水果物流风险评价指标体系。经过消费者问卷调查确定了各风险指标相对权重，发现消费者在顺丰优选水果商品物流服务过程中最关注时间风险和货物风险。随后，利用层次分析法和在线评论内容分析法综合评价各风险指标水平，评价结果显示目前顺丰优选水果物流风险水平中等，其中货物风险水平较高，终端服务风险和时间风险水平中等，经济风险和信息风险水平较低。最后，针对物流风险评价结果提出了生鲜电商企业水果物流风险控制的可行性建议。
통과재선평론내용예분석、소비자조연화문헌회고，구건료기우소비자재선평론적순봉우선수과물류풍험평개지표체계。경과소비자문권조사학정료각풍험지표상대권중，발현소비자재순봉우선수과상품물류복무과정중최관주시간풍험화화물풍험。수후，이용층차분석법화재선평론내용분석법종합평개각풍험지표수평，평개결과현시목전순봉우선수과물류풍험수평중등，기중화물풍험수평교고，종단복무풍험화시간풍험수평중등，경제풍험화신식풍험수평교저。최후，침대물류풍험평개결과제출료생선전상기업수과물류풍험공제적가행성건의。
In this paper, through online comment pre-analysis, consumer survey and literature review, we built the risk evaluation index system for the fruit logistics operations of SFbest based on consumer online comment. First, through a questionnaire survey on the consumers, we determined the relative weight of the various risk indexes, identified that during the fruit logistics process, the customers to the SFbest gave the highest priority to the time risk and cargo integrity risk, and next, using the AHP and online comment analysis, evaluated comprehensively the level of the risk indexes. At the end, we proposed some feasible suggestions to control the risks in the fruit logistics operations of the fresh farm produce e-businesses.