CAJ | 학술논문

结合北京市消费者对重大动物疫情的风险认知及应对行为的调查，使用有序多分类Logistic回归，通过对消费者的个人特征、消费者对重大动物疫病的认知、消费者家庭成员、外界信息影响以及消费者对风险的规避行为相关指标的分析，探讨消费者面对重大动物疫病时影响其决策行为的因素，结果表明，个人特征、规避风险行为、重大动物疫病认知等对消费者决策行为有影响，并据此提出了相关建议。
결합북경시소비자대중대동물역정적풍험인지급응대행위적조사，사용유서다분류Logistic회귀，통과대소비자적개인특정、소비자대중대동물역병적인지、소비자가정성원、외계신식영향이급소비자대풍험적규피행위상관지표적분석，탐토소비자면대중대동물역병시영향기결책행위적인소，결과표명，개인특정、규피풍험행위、중대동물역병인지등대소비자결책행위유영향，병거차제출료상관건의。
This paper combined surveys of risk perception and response behavior of Beijing consumers to major animal epidemic, used Ordinal Logistic Regression, through analyzing related indicators, the consumer's personal characteristics, consumer's awareness of major animal diseases, consumer's family members, influence of external information and consumer risk-averse behavior, and explored factors that influenced consumers decision-making behavior when the consumers faced a major animal disease. The results showed that personal characteristics, risk-averse behavior, cognition of the major animal diseases and other impacted on consumer decision-making behavior. Finally, the authors put forward relevant recommendations.