CAJ | 학술논문

科学认识和理解大学生创业意愿是开展创业教育、推进大学生创业工作的必要前提。本研究将起薪水平作为大学生创业机会成本的代理变量来定量研究其创业意愿，并以创业意愿的影响因素和不同群体创业意愿对起薪的敏感度来推断大学生创业意愿的类型。研究发现：目前总体来看，起薪越低的大学生，其创业意愿越高；而且，具有家庭经济困难和非学生干部这些特征的大学毕业生群体，其创业意愿受到起薪水平的负向影响更为显著。综合这些研究结果来看，当前大学生创业意愿更可能为被动型。
과학인식화리해대학생창업의원시개전창업교육、추진대학생창업공작적필요전제。본연구장기신수평작위대학생창업궤회성본적대리변량래정량연구기창업의원，병이창업의원적영향인소화불동군체창업의원대기신적민감도래추단대학생창업의원적류형。연구발현：목전총체래간，기신월저적대학생，기창업의원월고；이차，구유가정경제곤난화비학생간부저사특정적대학필업생군체，기창업의원수도기신수평적부향영향경위현저。종합저사연구결과래간，당전대학생창업의원경가능위피동형。
Understanding college students’entrepreneurial intention scientifically is the meaningful and necessary premise of carrying out entrepreneurship education and related work. This study is a quantitative study which takes the starting salary as the proxy variable of entrepreneurial intention’s opportunity cost, and we deduce the type of entrepreneurial intention through its influential factors and starting salary’s different influences on different student groups. Results show that the lower of starting salary , the higher of entrepreneurial intention; the entrepreneurial intention of students who has financial difficulties and students who have been student carders is more significantly negatively influenced by the starting salary. In conclusion, it is more likely that college students’entrepreneurial intention is the passive type at present.