CAJ | 학술논문

目的：是运用正交分析改善当前基于量表分析的用户感性调查中普遍存在的过度评价问题。方法以“影响用户舒适感体验的座椅设计要素”为研究对象。首先，运用形态分析法对产品设计要素进行提取，建立实体模型对设计要素进行三维视觉呈现。其次，采用正交实验法最大限度地减少待评价的样本数量和相似度，避免过度评价可能带来的评估失真。第三，采用相对评价法直观地体现设计差异，避免了绝对评价敏感度低的缺陷。结果正交分析可以确定各个设计要素在某一感性词维度上的显著性，并能够计算出影响用户感性的表达因素及其重要性。结论正交分析方法能够有效减少实验的过程和数据量，所得结论能够准确呈现感性设计的评价结果，是评价设计元素感性表达效力的实用方法。
목적：시운용정교분석개선당전기우량표분석적용호감성조사중보편존재적과도평개문제。방법이“영향용호서괄감체험적좌의설계요소”위연구대상。수선，운용형태분석법대산품설계요소진행제취，건립실체모형대설계요소진행삼유시각정현。기차，채용정교실험법최대한도지감소대평개적양본수량화상사도，피면과도평개가능대래적평고실진。제삼，채용상대평개법직관지체현설계차이，피면료절대평개민감도저적결함。결과정교분석가이학정각개설계요소재모일감성사유도상적현저성，병능구계산출영향용호감성적표체인소급기중요성。결론정교분석방법능구유효감소실험적과정화수거량，소득결론능구준학정현감성설계적평개결과，시평개설계원소감성표체효력적실용방법。
It applies orthogonal analysis for improving over-evaluation problems which prevalently exist in today’s user perceptual investigation based on scale analysis. Method It applied seat design elements which affect users’ comfortable feeling as the research objective. First, it applied morphological analysis to extract product’s design elements, and constructed entity model for 3D visual appearance. Second, it applied orthogonal experiment method to minimize the number of samples for evaluation as more as possible, in order to avoid excessive evaluation that might lead to evaluation distortion. Third, it used relative evaluation method to intuitively reflect design differences, to avoid the defect of the low sensitivity of absolute evaluation. Result Orthogonal analysis can confirm every design element in perceptual word dimension conspicuousness, and can compute the expressive element and significance that influence user perception. Conclusion Orthogonal analysis can effectively reduce experiment process and data, the result can accurately exhibit perceptual design evaluation result, it’s a practical method in evaluating design element perceptual expression.