纺织导报
紡織導報
방직도보
China Textile Leader
2015年
11期
106-110
,共5页
手机APP%服装%任务技术匹配%购买意愿
手機APP%服裝%任務技術匹配%購買意願
수궤APP%복장%임무기술필배%구매의원
smart phone APPs%clothing%Task Technology Fit%purchase intention
本文在围绕手机APP、任务技术匹配(TTF)和购买意愿文献研究基础上,通过深度访谈和问卷调查,提炼出使用手机APP购买服装时TTF的21个测量指标.以北京地区消费者为主要样本,对使用手机APP购买服装时TTF对消费者购买意愿的影响进行实证研究,并得到相关结论,为服装公司研发手机APP提供了思路.
本文在圍繞手機APP、任務技術匹配(TTF)和購買意願文獻研究基礎上,通過深度訪談和問捲調查,提煉齣使用手機APP購買服裝時TTF的21箇測量指標.以北京地區消費者為主要樣本,對使用手機APP購買服裝時TTF對消費者購買意願的影響進行實證研究,併得到相關結論,為服裝公司研髮手機APP提供瞭思路.
본문재위요수궤APP、임무기술필배(TTF)화구매의원문헌연구기출상,통과심도방담화문권조사,제련출사용수궤APP구매복장시TTF적21개측량지표.이북경지구소비자위주요양본,대사용수궤APP구매복장시TTF대소비자구매의원적영향진행실증연구,병득도상관결론,위복장공사연발수궤APP제공료사로.
Based on the literature research, this paper made a view of the clothing shopping smart phone APPs, the Task Technology Fit and purchase intention theory. By means of the depth interview and the questionnaire based on Beijing area, this paper collected TTF' key factors and found out some important conclusions of the influence between smart phone APPs' TTF and the consumers' purchase intention. It would be useful for clothing enterprise to develop smart phone APPs.
