CAJ | 학술논문

运用多元线性回归模型，以中国体育产业的整体及浩沙国际、安踏体育、李宁三家体育公司为研究对象，对影响体育产业经营利润的相关因素进行了分析。结果显示，体育产业的经营利润与净资产收益率、资产负债率、市盈率和流动比率呈正相关，但在今后的发展中应注重产品质量，控制经营规模。
운용다원선성회귀모형，이중국체육산업적정체급호사국제、안답체육、리저삼가체육공사위연구대상，대영향체육산업경영리윤적상관인소진행료분석。결과현시，체육산업적경영리윤여정자산수익솔、자산부채솔、시영솔화류동비솔정정상관，단재금후적발전중응주중산품질량，공제경영규모。
Apply multilinker regression model together with whole Chinese sports industry and Hosa International,Anta Sports and Li Ning these three sports companies as research obj ects,and make analysis of relevant factors that affect sports industrial operational profit.The result shows that sports industrial operational profit is positive correlated to net assets yield rate,assets debts ratio,price earnings ratio and mobile ratio,but it should focus on products quality and control operational scale.