CAJ | 학술논문

微博用户数量的庞大和剧增，预示着我国“微时代”的到来。作为一种新兴的政民互动方式，建立合理的管理制度，规范政务微博运行，防范政务微博所带来的风险，是我国政务微博微运行迫切需要解决的问题。管理者素养不足；微博命名、认证混乱；规章制度的缺乏与失效；功能定位模糊等是政务微博发展的瓶颈。分析其中的形成原因，并提出相应的发展策略：促进政务微博的规范化，提升官员媒介素养；建立多元的政务微博监督机制；促进政务微博服务功能的转变。
미박용호수량적방대화극증，예시착아국“미시대”적도래。작위일충신흥적정민호동방식，건립합리적관리제도，규범정무미박운행，방범정무미박소대래적풍험，시아국정무미박미운행박절수요해결적문제。관리자소양불족；미박명명、인증혼란；규장제도적결핍여실효；공능정위모호등시정무미박발전적병경。분석기중적형성원인，병제출상응적발전책략：촉진정무미박적규범화，제승관원매개소양；건립다원적정무미박감독궤제；촉진정무미박복무공능적전변。
The enormous number of micro blog users and its sharp increase indicate the arrival of the micro blog era. As an emerging interactive channel between government authorities and civilians,the urgent matters to be tackled with are as following:a feasible managerial system has to be established,the operation of the governmental micro blogs is to be standardized,the risks that may be caused by the governmental micro blogs must be prevented,and due attention should be focused on the deficient literacy of the administrators;there exist the confusion of the micro blog names and random authentication because of the absence and invalidation of the rules and regulations.Vague and unstable functions can be a hardened bottleneck in the development of micro blogs.This paper analyzed the causes of the formation and presented some corresponding strategies for the improvement of the micro blogs,such as:push forward the standardization of Weibo of the government affairs,enhance the literacy of officials and media;establish multiple supervision mechanism of governmental micro blogs and expedite the conversion to service func-tion of the governmental micro blogs.