CAJ | 학술논문

关注于"绩效—服务化悖论"在我国上市制造企业中的具体表现,将企业所涉足的生产型服务业区分为与商品关联性较强的"产品导向"型服务业以及与商品关联性弱的"消费导向"型服务业,研究发现服务投资对于企业的销售增长有积极的促进作用,企业涉足的服务业务类型总数(广度)与企业利润率以及市场价值负相关,证实了"绩效—服务化悖论"问题的存在,但这种负相关性在企业所从事的"产品导向"型服务业种类数量(深度)与利润水平之间没有体现出来.此外,研究还表明企业的产品创新投资应当与服务化进程相匹配,否则可能适得其反,因此企业应当在产品专业化或是服务专业化战略间进行明确的选择,而不是在两者间寻求平衡.
관주우"적효—복무화패론"재아국상시제조기업중적구체표현,장기업소섭족적생산형복무업구분위여상품관련성교강적"산품도향"형복무업이급여상품관련성약적"소비도향"형복무업,연구발현복무투자대우기업적소수증장유적겁적촉진작용,기업섭족적복무업무류형총수(엄도)여기업리윤솔이급시장개치부상관,증실료"적효—복무화패론"문제적존재,단저충부상관성재기업소종사적"산품도향"형복무업충류수량(심도)여리윤수평지간몰유체현출래.차외,연구환표명기업적산품창신투자응당여복무화진정상필배,부칙가능괄득기반,인차기업응당재산품전업화혹시복무전업화전략간진행명학적선택,이불시재량자간심구평형.
This paper focused on the embody of 'servitization-performance paradox' in China listed manufacturer en-terprises, we divided innovative into strong correlation of 'product oriented' type of services and weak correlation of 'consumer oriented' type services, the study found that the service investment for enterprise has a positive role in promoting sales growth, the total number of enterprises involved in the service business(scope) is negatively re-lated to the enterprise profit and market value, which confirmed exist of the 'servitization-performance paradox' problem, but the negative correlations couldn't show up in 'product oriented'(depth) and profit levels. In addition, the research also shows that the enterprise's product innovation process shall match the service investment level, otherwise may backfire, so enterprises should trade-offs between 'full-scope' servitization strategy and product inno-vation strategy.