价值工程
價值工程
개치공정
Value Engineering
2015年
33期
63-65
,共3页
何老幺花生%营销%发展
何老幺花生%營銷%髮展
하로요화생%영소%발전
Helaoyao Peanut%marketing%development
何氏花生厂是以何老幺花生为主要产品的本土企业,是宜宾市中小企业发展的典型,能代表大多数中小企业的发展现况.笔者以何氏花生厂为例,浅析其营销现状与问题,运用市场营销的理论,提出切实可行的营销解决策略,希望能借此对中小企业发展壮大做出一点借鉴.
何氏花生廠是以何老幺花生為主要產品的本土企業,是宜賓市中小企業髮展的典型,能代錶大多數中小企業的髮展現況.筆者以何氏花生廠為例,淺析其營銷現狀與問題,運用市場營銷的理論,提齣切實可行的營銷解決策略,希望能藉此對中小企業髮展壯大做齣一點藉鑒.
하씨화생엄시이하로요화생위주요산품적본토기업,시의빈시중소기업발전적전형,능대표대다수중소기업적발전현황.필자이하씨화생엄위례,천석기영소현상여문제,운용시장영소적이론,제출절실가행적영소해결책략,희망능차차대중소기업발전장대주출일점차감.
He's peanut plant is the local enterprise takes Helaoyao Peanut as the main product. It is the typical case of the development of small and medium-sized enterprises in Yibin. It can represent the present development situation of the most small and medium-sized enterprise. The author takes He's peanut plant as the example to analyze the present marketing situation and problems, uses marketing theory to put forward the feasible marketing strategies and hopes to make some reference for the development and growth of small and medium-sized enterprises.
