武汉船舶职业技术学院学报
武漢船舶職業技術學院學報
무한선박직업기술학원학보
Journal of Wuhan Institute of Shipbuilding Technology
2015年
5期
105-110
,共6页
微传播%全民阅读%书香城市%策略
微傳播%全民閱讀%書香城市%策略
미전파%전민열독%서향성시%책략
micro-communication%all citizens reading%scholarly city%strategies
随着新媒体普及程度的提高，全民阅读的普及也同样面临着新的冲击与挑战。本文针对如何准确把握微传播环境的特点并巧加利用，从而促进全民阅读在新时期的普及和推广为南通市提供了相应的策略，以期为南通建设“书香南通”、提高城市的文化内涵及软实力的目标提供参考。
隨著新媒體普及程度的提高，全民閱讀的普及也同樣麵臨著新的遲擊與挑戰。本文針對如何準確把握微傳播環境的特點併巧加利用，從而促進全民閱讀在新時期的普及和推廣為南通市提供瞭相應的策略，以期為南通建設“書香南通”、提高城市的文化內涵及軟實力的目標提供參攷。
수착신매체보급정도적제고，전민열독적보급야동양면림착신적충격여도전。본문침대여하준학파악미전파배경적특점병교가이용，종이촉진전민열독재신시기적보급화추엄위남통시제공료상응적책략，이기위남통건설“서향남통”、제고성시적문화내함급연실력적목표제공삼고。
With the popularity of the new media,the popularity of reading among all citizens is also confronted with new impacts and challenges.This essay aims to accurately grasp and cleverly utilize the characteristics of the micro-communication environment,thus provide ap-propriate strategies to popularize and promote all citizens reading in the new period,with a view to providing reference for construction of "scholarly Nantong" and enhancing the cul-tural connotation and soft power of the city.
