湖北函授大学学报
湖北函授大學學報
호북함수대학학보
Journal of Hubei Correspondence University
2015年
22期
62-63
,共2页
散客旅游%镇江旅游景区%解说系统%优化研究
散客旅遊%鎮江旅遊景區%解說繫統%優化研究
산객여유%진강여유경구%해설계통%우화연구
individual tourism%scenic area%interpretation system%optimization study
近年来，镇江旅游景区的客源结构发生了重大的变化，散客旅游者的比重已经高达80％，景区已经进入了“散客旅游”的时代。本文在问卷调查的基础上，分析了目前散客旅游者对镇江景区解说系统的满意度状况，并进一步提出了优化镇江景区解说系统的策略和建议。
近年來，鎮江旅遊景區的客源結構髮生瞭重大的變化，散客旅遊者的比重已經高達80％，景區已經進入瞭“散客旅遊”的時代。本文在問捲調查的基礎上，分析瞭目前散客旅遊者對鎮江景區解說繫統的滿意度狀況，併進一步提齣瞭優化鎮江景區解說繫統的策略和建議。
근년래，진강여유경구적객원결구발생료중대적변화，산객여유자적비중이경고체80％，경구이경진입료“산객여유”적시대。본문재문권조사적기출상，분석료목전산객여유자대진강경구해설계통적만의도상황，병진일보제출료우화진강경구해설계통적책략화건의。
In recent years,Zhenjiang tourist source structure occurred significant changes,the proportion of individual tourists has been as high as 80%,scenic area has entered the era of "individual travel".On the basis of the questionnaire,this paper analyzes the interpretation satisfaction condition of the system for the individual tourists of Zhenjiang scenic and further puts for-ward the strategies and suggestions for the optimization interpretation system of Zhenjiang scenic.
