萍乡学院学报
萍鄉學院學報
평향학원학보
Journal of Pingxiang University
2015年
4期
62-65
,共4页
会徽%多模态隐喻%认知机制
會徽%多模態隱喻%認知機製
회휘%다모태은유%인지궤제
emblem%multimodal metaphor%cognitive mechanism
第二届夏季青奥会会徽的"nANJInG"部分别具特色,多模态隐喻意义丰富,以青奥会会徽宣传片为语境材料,利用多模态隐喻判断标准和分析方法,可对其展开认知分析,并借以总结出会徽多模态隐喻的部分特征.
第二屆夏季青奧會會徽的"nANJInG"部分彆具特色,多模態隱喻意義豐富,以青奧會會徽宣傳片為語境材料,利用多模態隱喻判斷標準和分析方法,可對其展開認知分析,併藉以總結齣會徽多模態隱喻的部分特徵.
제이계하계청오회회휘적"nANJInG"부분별구특색,다모태은유의의봉부,이청오회회휘선전편위어경재료,이용다모태은유판단표준화분석방법,가대기전개인지분석,병차이총결출회휘다모태은유적부분특정.
The upper letter part "nANJInG" of the 2nd Summer Youth Olympic Games Emblem is very special and possesses rich multimodal metaphorical meaning. Under the context of the corresponding propaganda film, the emblem can be analyzed under multimodal metaphor judgment criteria and with multimodal metaphor method and therefore certain multimodal metaphor characteristics of the emblem can be found out.
