CAJ | 학술논문

近些年，由于我国对非物质文化遗产的日渐重视，伴随旅游消费者的求新猎奇心理，民俗旅游景点的文化消费心理成为了当下旅游界关注的热点。这种文化消费心理，影响着旅游文化软实力的发展、旅游产业的经济效益与可持续发展。本文从民俗旅游文化视角出发，洞悉消费心理与旅游产业的联系，进而探究民俗旅游文化消费心理，以期对旅游产业的经营与开发提供可资借鉴的启示。
근사년，유우아국대비물질문화유산적일점중시，반수여유소비자적구신작기심리，민속여유경점적문화소비심리성위료당하여유계관주적열점。저충문화소비심리，영향착여유문화연실력적발전、여유산업적경제효익여가지속발전。본문종민속여유문화시각출발，동실소비심리여여유산업적련계，진이탐구민속여유문화소비심리，이기대여유산업적경영여개발제공가자차감적계시。
In recent years,intangible cultural heritage has received increasing attention in China. Along with tourist customers’ curiosity,consumer psychology of ethnic tourist attractions become the hot topic in tourism industry. The progress of tourist cultural soft power,the economic benefits and sustainable development of tourism industry are deeply influenced by this kind of consumer psychology. From the perspective of ethnic tourist culture,this article examines the relationship between consumer psychology and tourism industry. Furthermore,it explores the cultural consumer psychology of ethnic tourism so as to provide inspiration for the management and development of tourism industry.