绵阳师范学院学报
綿暘師範學院學報
면양사범학원학보
Journal of Mianyang Normal University
2015年
11期
95-101
,共7页
TOWS 分析%旅游发展%发展战略%兴文县
TOWS 分析%旅遊髮展%髮展戰略%興文縣
TOWS 분석%여유발전%발전전략%흥문현
TOWS analysis%tourism development%development strategy%Xingwen
兴文县旅游业发展较早，开始于20世纪80年代，但旅游发展速度较为缓慢，以兴文世界地质公园为代表的旅游资源优势没得到突显。该文尝试采用 TOWS 分析法对兴文县旅游发展的优势、劣势、机遇与威胁进行TOWS 矩阵分析，有针对性地提出旅游发展战略，更好地利用旅游资源，加快旅游转型升级，以促进兴文县旅游业快速发展。
興文縣旅遊業髮展較早，開始于20世紀80年代，但旅遊髮展速度較為緩慢，以興文世界地質公園為代錶的旅遊資源優勢沒得到突顯。該文嘗試採用 TOWS 分析法對興文縣旅遊髮展的優勢、劣勢、機遇與威脅進行TOWS 矩陣分析，有針對性地提齣旅遊髮展戰略，更好地利用旅遊資源，加快旅遊轉型升級，以促進興文縣旅遊業快速髮展。
흥문현여유업발전교조，개시우20세기80년대，단여유발전속도교위완만，이흥문세계지질공완위대표적여유자원우세몰득도돌현。해문상시채용 TOWS 분석법대흥문현여유발전적우세、열세、궤우여위협진행TOWS 구진분석，유침대성지제출여유발전전략，경호지이용여유자원，가쾌여유전형승급，이촉진흥문현여유업쾌속발전。
The tourism development began comparatively early in Xingwen County,Sichuan province,in the 1980s,but the pace of its development is relatively slow that causes some tourism resources having not revealed their advantages,among which the World Geopark is the representative. This paper attempts to analyze the strengths,weaknesses,opportunities and threats of the tourism development in Xingwen within the framework of TOWS matrix analysis,and puts forward the tourism development strategy,which will better take advantages of the tourism resources and speed up the transformation and the upgrading,to promote the rapid development of the tourism industry in Xingwen.
