陕西行政学院学报
陝西行政學院學報
협서행정학원학보
Journal of Shaanxi Administration School
2015年
4期
42-45
,共4页
"互联网+"%出版%挑战%对策%前景
"互聯網+"%齣版%挑戰%對策%前景
"호련망+"%출판%도전%대책%전경
"Internet+"%publication%challenges%countermeasures%prospects
"互联网+"已正式成为国家战略,主动融入"互联网+"行动计划是出版行业义不容辞的使命和责任. 目前,"互联网+出版"面临观念陈旧、体制不顺、习惯依赖、内容过时、版权侵犯、人才匮乏和标准混乱等一系列挑战. 出版业监管部门和从业主体应主动采取理顺互联网出版业管理体制、制定行业统一标准、推进技术创新、加大扶持力度、加强版权保护力度、重视立法工作、加强互联网出版人才培养等应对策略.站在"互联网+"的风口上,互联网出版业将迎来模式多样化、规模聚集化、内容增值化、生产绿色化、服务个性化的美好前景.
"互聯網+"已正式成為國傢戰略,主動融入"互聯網+"行動計劃是齣版行業義不容辭的使命和責任. 目前,"互聯網+齣版"麵臨觀唸陳舊、體製不順、習慣依賴、內容過時、版權侵犯、人纔匱乏和標準混亂等一繫列挑戰. 齣版業鑑管部門和從業主體應主動採取理順互聯網齣版業管理體製、製定行業統一標準、推進技術創新、加大扶持力度、加彊版權保護力度、重視立法工作、加彊互聯網齣版人纔培養等應對策略.站在"互聯網+"的風口上,互聯網齣版業將迎來模式多樣化、規模聚集化、內容增值化、生產綠色化、服務箇性化的美好前景.
"호련망+"이정식성위국가전략,주동융입"호련망+"행동계화시출판행업의불용사적사명화책임. 목전,"호련망+출판"면림관념진구、체제불순、습관의뢰、내용과시、판권침범、인재궤핍화표준혼란등일계렬도전. 출판업감관부문화종업주체응주동채취리순호련망출판업관리체제、제정행업통일표준、추진기술창신、가대부지력도、가강판권보호력도、중시입법공작、가강호련망출판인재배양등응대책략.참재"호련망+"적풍구상,호련망출판업장영래모식다양화、규모취집화、내용증치화、생산록색화、복무개성화적미호전경.
"Internet+"has officially become a national strategy, and actively integrated into "internet+"action, which is the mis-sion and responsibility of the publishing industry. At present, the "internet+publication"is facing a series of challenges, such as anti-quated idea, unsuitable system, dependence of habit, outdated contents, copyright infringement, lack of human resources and standard chaos. Regulators and practitioners of publishing industry should actively take measures to cope with those challenges which include straightening management system, setting unified standard, promoting technology innovation, increasing support, strengthening the pro-tection of copyright, paying attention to the legislative work, strengthening personnel training. Standing on the tuyere of "internet +", the internet publishing industry will usher good prospects of mode diversification, scale aggregation, contents of value-added, green produc-tion and personalized service.