CAJ | 학술논문

本文通过对腾讯开放平台的分析，发现腾讯开放平台协同模式的演进可以分为四个阶段：萌芽期、初创期、发展期以及成熟期。在这一过程中，平台的结构和关注点不断改变，开放性逐步增强，网络规模不断扩大，平台内参与者之间的联系日益紧密，平台地位逐渐转变。同时，平台的价值生成机制与利益分配机制也在不断演化。在保证基础服务支持的前提下，腾讯开放平台采取措施增强参与者的互信互助、提高平台内知识的创新性与多样性、促进新产品的持续推出以及产业化。在演化过程中，利益分配向开发者倾斜。腾讯开放平台的运行及发展模式对其他协同创新组织的结构和机制设计有重要的参考价值。
본문통과대등신개방평태적분석，발현등신개방평태협동모식적연진가이분위사개계단：맹아기、초창기、발전기이급성숙기。재저일과정중，평태적결구화관주점불단개변，개방성축보증강，망락규모불단확대，평태내삼여자지간적련계일익긴밀，평태지위축점전변。동시，평태적개치생성궤제여이익분배궤제야재불단연화。재보증기출복무지지적전제하，등신개방평태채취조시증강삼여자적호신호조、제고평태내지식적창신성여다양성、촉진신산품적지속추출이급산업화。재연화과정중，이익분배향개발자경사。등신개방평태적운행급발전모식대기타협동창신조직적결구화궤제설계유중요적삼고개치。
Based on the analysis of Tencent Open Platform,it is found that the evolutionary process of this platform can be divided in to four stages:germination,start-up,rapid development and maturity.During the evolutionary process,its structure evolves,focus switches,level of openness increases,size of network enlarges,ties between participants becomes tighter,and its status changes.Meanwhile,the mechanism of value creation and profit distribution evolves as well.Starting from providing basic services,Tencent Open Platform now strives to enhance the mutual trust and assistance among the participants,to increase the innovativeness and diversity of internal knowledge,and to promote the production and industrialization of new products.From the aspect of profit distribution,the product developers,who are important value creators,gain increasing profit share.As an experiment,the operation mode and evolutionary process of Tencent Open Platform in the mobile internet industry can contribute to the mechanism and structure design of other types of cooperative innovation organizations.