CAJ | 학술논문

创建、培育区域品牌已经成为发展区域经济和塑造区域形象的有力助推器，区域品牌形成所处的区域环境优势成为影响其形成的重要因素之一，但其概念界定与测量问题并不尽完善。界定了区域环境优势的概念，遵循题项库的建立、题项净化、信度和效度检验等步骤开发了区域环境优势的测量量表，得出区域环境优势由资源环境优势、文化环境优势、投融资环境优势、制度环境优势和社会关系环境优势等5个维度构成的研究结论，为其他地区发展区域品牌提供决策依据和理论指导。
창건、배육구역품패이경성위발전구역경제화소조구역형상적유력조추기，구역품패형성소처적구역배경우세성위영향기형성적중요인소지일，단기개념계정여측량문제병불진완선。계정료구역배경우세적개념，준순제항고적건립、제항정화、신도화효도검험등보취개발료구역배경우세적측량량표，득출구역배경우세유자원배경우세、문화배경우세、투융자배경우세、제도배경우세화사회관계배경우세등5개유도구성적연구결론，위기타지구발전구역품패제공결책의거화이론지도。
The creation and cultivation of regional brands has become a powerful booster to develop regional economy and regional image, and regional environmental advantage serves as an important factor that affects regional brand forming,but its concept definition and measurement require improving. The concept of regional environmental advantage was first defined, and the measurement scale was then developed by following such steps as item pool establishment, item purification, and reliability and validity testing. It was concluded that regional environmental advantage is composed of five dimensions:resources environment, cultural environment, investing and financing environment,institutional environment and social environment.The findings may provide the decision-making basis and theoretical guidance for developing regional brands in many other regions.