CAJ | 학술논문

在“互联网+”时代背景之下，山西民俗文化的保护与传承需顺应市场经济浪潮进行产业化发展。为此，首先要明确其价值选择，即在传承文化价值的基础上有效实现商品价值，避免过度逐利而引发文化价值危机。目前，在网络背景下，山西民俗文化产业化存在着：网络传播薄弱、科技融合不足、缺乏引领市场的文化品牌及企业等问题。在此基础上文章有针对性地从明确政府职能、打造民俗文化网络营销平台、以科技促创新形成民俗文化产业链、创建文化品牌激发文化市场及企业活力等视角提出相应的对策。
재“호련망+”시대배경지하，산서민속문화적보호여전승수순응시장경제랑조진행산업화발전。위차，수선요명학기개치선택，즉재전승문화개치적기출상유효실현상품개치，피면과도축리이인발문화개치위궤。목전，재망락배경하，산서민속문화산업화존재착：망락전파박약、과기융합불족、결핍인령시장적문화품패급기업등문제。재차기출상문장유침대성지종명학정부직능、타조민속문화망락영소평태、이과기촉창신형성민속문화산업련、창건문화품패격발문화시장급기업활력등시각제출상응적대책。
Under the background of "Internet +", the protection and inheritance of folk culture in Shanxi province need to adapt to the market economy and carry out industrial development. At first, this paper makes clear its value that is the effective implementation of commodity value should be based on the value of cultural inheritance in order to avoid exces-sive profit caused by cultural value crisis. And then it makes an analysis about some problems of Shanxi folk culture indus-try under the background of Internet, such as lack of network communication, lack of scientific and technological support, lack of cultural brands and leading enterprises. Finally, it put forward the corresponding countermeasures, namely to clarify the government functions, create a network marketing platform for folk culture, promote innovation in science and technolo-gy to form a folk culture industry chain, and create a cultural brand to stimulate the cultural market and enterprise vitality.