广州职业教育论坛
廣州職業教育論罈
엄주직업교육론단
Guangzhou Vocational Education Forum
2015年
5期
60-64
,共5页
职业精神%职业技能%融合%教学情境
職業精神%職業技能%融閤%教學情境
직업정신%직업기능%융합%교학정경
professional skills%professional spirit%merging%teaching scenarios
提高职业技能和培养职业精神是营销与策划专业人才培养的一贯方向，二者的融合既符合企业对营销人才的要求，也体现了营销专业学生自身发展的需求。对于专业教师来说要在培养学生职业技能的过程中加强对职业精神内涵的认知和对职业精神层次的了解，进而通过日常教学普及职业精神，通过选修课、第二课堂活动以及校园文化建设融入职业精神，使学生在掌握专业知识与技能的过程中培养良好的专业精神，更好地适应社会的需要。
提高職業技能和培養職業精神是營銷與策劃專業人纔培養的一貫方嚮，二者的融閤既符閤企業對營銷人纔的要求，也體現瞭營銷專業學生自身髮展的需求。對于專業教師來說要在培養學生職業技能的過程中加彊對職業精神內涵的認知和對職業精神層次的瞭解，進而通過日常教學普及職業精神，通過選脩課、第二課堂活動以及校園文化建設融入職業精神，使學生在掌握專業知識與技能的過程中培養良好的專業精神，更好地適應社會的需要。
제고직업기능화배양직업정신시영소여책화전업인재배양적일관방향，이자적융합기부합기업대영소인재적요구，야체현료영소전업학생자신발전적수구。대우전업교사래설요재배양학생직업기능적과정중가강대직업정신내함적인지화대직업정신층차적료해，진이통과일상교학보급직업정신，통과선수과、제이과당활동이급교완문화건설융입직업정신，사학생재장악전업지식여기능적과정중배양량호적전업정신，경호지괄응사회적수요。
Professional skills and professional spirit are the orientation of the talents training for today's marketing and planning specialty. The merging of them not only fit the demands of the enterprises, but also reflects the students' personal development needs. The teachers need to better understand the content and level of professional spirit during the training procedure of the professional skills, and spread the professional spirit through the teaching routine. Through elective courses, extracurricular activities, and campus cultural construction, the students will acquire professional spirit as well as the knowledge and skills. They will attune to the needs of the society.
