铁路计算机应用
鐵路計算機應用
철로계산궤응용
Railway Computer Application
2015年
11期
70-72
,共3页
铁路客运%市场推广%策略
鐵路客運%市場推廣%策略
철로객운%시장추엄%책략
railway passenger trafifc%marketing promotion%strategy
本文从西安铁路局铁路客运营销工作实践出发，对如何让社会尽快了解铁路高铁动车组、直达列车、管内公交化开行列车等新产品的快速便捷优势，激发旅客的出行需求，改变旅客的出行习惯，让大量新产品迅速打开市场，赢得市场份额，提升铁路客运营销效果提出了具体应对措施。
本文從西安鐵路跼鐵路客運營銷工作實踐齣髮，對如何讓社會儘快瞭解鐵路高鐵動車組、直達列車、管內公交化開行列車等新產品的快速便捷優勢，激髮旅客的齣行需求，改變旅客的齣行習慣，讓大量新產品迅速打開市場，贏得市場份額，提升鐵路客運營銷效果提齣瞭具體應對措施。
본문종서안철로국철로객운영소공작실천출발，대여하양사회진쾌료해철로고철동차조、직체열차、관내공교화개행열차등신산품적쾌속편첩우세，격발여객적출행수구，개변여객적출행습관，양대량신산품신속타개시장，영득시장빈액，제승철로객운영소효과제출료구체응대조시。
This dissertation studied on the issue about effective marketing methods to promote passengers' views of advantages about new products of Xi’an Railway Administration, such as EMU, nonstop trains, local area trains, etc., which were operated on the condition of practical work about passenger trafifc marketing by the authority. Therefore, the effect could have an inlfuence on passengers' travel demands and habits, new products might capture more market share swiftly.
