CAJ | 학술논문

社交媒体具有公开、参与、交流、连通性的特点,正越来越多地成为企业营销战略的一个极其重要的组成部分.借助社交媒体,企业可以和用户构建一个更开放的平台,在潜移默化中树立产品形象,宣传企业文化,从而影响客户.论述社交媒体是如何影响到酒文化旅游和销售渠道进而促进酒业销售.
사교매체구유공개、삼여、교류、련통성적특점,정월래월다지성위기업영소전략적일개겁기중요적조성부분.차조사교매체,기업가이화용호구건일개경개방적평태,재잠이묵화중수립산품형상,선전기업문화,종이영향객호.논술사교매체시여하영향도주문화여유화소수거도진이촉진주업소수.
Social media, featured by its properties of publicity, participation, communication and connection, are increasingly becoming a vital part of marketing strategies for enterprises. By means of social media, enterprises are able to build a more open platform with customers, fur-ther establish their brand images by a silent transforming influence, and propagandize their enterprise culture to attract customers. In this paper, how social media influence wine culture-oriented tourism as well as wine sale channels were discussed.