CAJ | 학술논문

话语分析是文本分析的一种较新的分析方法，主要运用于一些与语言相关的研究中。对于女性形象的建构，可以以对语言的话语分析为着眼点。2015年中央电视台春节联欢晚会的小品《喜乐街》引发了诸多讨论，其中对于“女神”和“女汉子”的描述，受到了女性主义者的批评。运用话语分析的方法分析《喜乐街》中的这一现象，可为以后在大众传媒中女性形象建构提供借鉴意义。
화어분석시문본분석적일충교신적분석방법，주요운용우일사여어언상관적연구중。대우녀성형상적건구，가이이대어언적화어분석위착안점。2015년중앙전시태춘절련환만회적소품《희악가》인발료제다토론，기중대우“녀신”화“녀한자”적묘술，수도료녀성주의자적비평。운용화어분석적방법분석《희악가》중적저일현상，가위이후재대음전매중녀성형상건구제공차감의의。
Discourse analysis is a relatively new methods , mainly used in researches related to language study . It is an especially rewarding approach to examine the construction of female image using the method of the dis -course analysis .The 2015 CCTV Spring Festival gala sketch Joy Street causes heated discussion , and its re-marks on goddess and cowgirl triggers criticisms of gender conscious people .This article applies the method of discourse analysis to this and tries to provide some reference to future construction of female image in mass media.