CAJ | 학술논문

简述了中国种子营销渠道的发展先后经历了"三级批发经营渠道"、"三(二)级代理分销渠道"及当前多种渠道模式探索等多个阶段,分析了当前几种主要的种子营销渠道模式及未来决定种子营销的主要影响因素,提出了中国种子营销渠道未来的发展趋势应着重考虑品牌专营、突出服务、实现高通量信息共享、重视协作度、实施扁平化管理等方面.
간술료중국충자영소거도적발전선후경력료"삼급비발경영거도"、"삼(이)급대리분소거도"급당전다충거도모식탐색등다개계단,분석료당전궤충주요적충자영소거도모식급미래결정충자영소적주요영향인소,제출료중국충자영소거도미래적발전추세응착중고필품패전영、돌출복무、실현고통량신식공향、중시협작도、실시편평화관리등방면.
Influenced by a variety of external factors, the marketing channels of China's seed industry have experienced stages of "three-level wholesale business channel", "three(two)-level agent distribution channel", and "the current exploration of multi-channels model" successively. Based on analyzing the present marketing channel models of several main seed indus-tries and the major influence factors determining future seed marketing, it suggested that the development trend of China's seed marketing channels should focus on considering the brand franchisee, highlighted service, to realize high - throughput information-sharing, value collaboration degree and implement flat information management, and other peripheral aspects.