CAJ | 학술논문

在过去的十多年中，大量的学者探究了虚拟社区中的用户参与、知识共享等行为，然而鲜有学者关注过社区成员的知识隐藏( Knowledge Withholding)行为。基于心理学研究框架，分析了影响用户知识隐藏行为的三个关键因素(行为不适当、情境约束和知识分享自我无效能)，并检验了用户卷入度(Involvement)在此过程中的调节作用。该论文基于实证研究框架，通过问卷调查的方法采集数据，并对研究模型进行检验。研究结果表明行为不适当和知识分享自我无效能两个变量与知识隐藏行为之间存在显著联系。同时，用户卷入度对三个影响因素与知识隐藏行为之间的关系存在显著的调节作用。该项研究对于如何避免虚拟社区用户的知识隐藏行为所带来的消极影响，鼓励用户积极分享，营造良好的社区知识共享氛围具有一定的指导意义。
재과거적십다년중，대량적학자탐구료허의사구중적용호삼여、지식공향등행위，연이선유학자관주과사구성원적지식은장( Knowledge Withholding)행위。기우심이학연구광가，분석료영향용호지식은장행위적삼개관건인소(행위불괄당、정경약속화지식분향자아무효능)，병검험료용호권입도(Involvement)재차과정중적조절작용。해논문기우실증연구광가，통과문권조사적방법채집수거，병대연구모형진행검험。연구결과표명행위불괄당화지식분향자아무효능량개변량여지식은장행위지간존재현저련계。동시，용호권입도대삼개영향인소여지식은장행위지간적관계존재현저적조절작용。해항연구대우여하피면허의사구용호적지식은장행위소대래적소겁영향，고려용호적겁분향，영조량호적사구지식공향분위구유일정적지도의의。
In the past decade, most studies were related to the user participation and knowledge sharing in virtual communities, while re-search on community members’ knowledge withholding behavior only got very limited attention. This study is an initial attempt to investi-gate the impacts of behavioral inappropriateness, situational constraints and knowledge sharing self-inefficacy on knowledge withholding behavior in a Q&A virtual community, and it explores the moderating effect of involvement on the relationship between knowledge withhol-ding and its antecedents as well. The findings of this study demonstrate that behavioral inappropriateness and knowledge sharing self-ineffi-cacy exert significant effect on knowledge withholding, and the moderating effect of involvement does exist in a significant way.