CAJ | 학술논문

网络舆情形成与发展的本质在于相关主体间利益关系的失衡和矛盾的激化，因此，在网络舆情研究中融入博弈的思想有助于从根本上挖掘舆情的成因和演变动力，有针对性的采取危机应对措施。但国内相关文献还比较少，尚未形成完整研究体系。通过收集这些零散的研究成果，系统地整理、分析和归纳其中优秀的观点分析和方法运用，同时指出其中研究的不足之处，提出未来可能的研究角度和方向，以期对后来研究者提供相应的研究参考。
망락여정형성여발전적본질재우상관주체간이익관계적실형화모순적격화，인차，재망락여정연구중융입박혁적사상유조우종근본상알굴여정적성인화연변동력，유침대성적채취위궤응대조시。단국내상관문헌환비교소，상미형성완정연구체계。통과수집저사령산적연구성과，계통지정리、분석화귀납기중우수적관점분석화방법운용，동시지출기중연구적불족지처，제출미래가능적연구각도화방향，이기대후래연구자제공상응적연구삼고。
The essence of the formation and evolution of the online public opinion is the imbalance of the interest and intensification of contradictions between the related stakeholders. Therefore, it is meaningful to introduce the game theory to explore the origins and evolu-tionary motivation of the online public opinion, and then facilitate the afterward response to the opinion crisis accordingly. However, the related papers are still very limited, and fail to form a perfect research system in this field. This paper distinguishes the great ideas analysis and methods application by following the steps of collecting, sorting out, analyzing and inducing the existed research results. Meanwhile, it also points out the defects in these works and proposes some potential perspectives and directions for further study.