北京工业大学学报（社会科学版）
北京工業大學學報（社會科學版）
북경공업대학학보（사회과학판）
Journal of Beijing University of Technology (Social Sciences Edition)
2015年
6期
40-43
,共4页
流通%新常态%移动电子商务
流通%新常態%移動電子商務
류통%신상태%이동전자상무
circulation%new normality%mobile e-commerce
新常态推动着电子商务创新，移动电子商务引导着电子商务创新趋势。移动电子商务的移动性、及时性与私密性特征，是传统电子商务所不具备的。新常态带来新机遇与新挑战，也带来了消费需求的个性化与多样化。移动电子商务的发展，正迎合着经济新常态趋势，虽然会遇到诸多发展机遇，但也会面临许多发展障碍。通过诸如线上与线下协同、大数据应用、构建监管体系等一系列具体措施的提出，认为能驱动移动电子商务的健康良性发展。
新常態推動著電子商務創新，移動電子商務引導著電子商務創新趨勢。移動電子商務的移動性、及時性與私密性特徵，是傳統電子商務所不具備的。新常態帶來新機遇與新挑戰，也帶來瞭消費需求的箇性化與多樣化。移動電子商務的髮展，正迎閤著經濟新常態趨勢，雖然會遇到諸多髮展機遇，但也會麵臨許多髮展障礙。通過諸如線上與線下協同、大數據應用、構建鑑管體繫等一繫列具體措施的提齣，認為能驅動移動電子商務的健康良性髮展。
신상태추동착전자상무창신，이동전자상무인도착전자상무창신추세。이동전자상무적이동성、급시성여사밀성특정，시전통전자상무소불구비적。신상태대래신궤우여신도전，야대래료소비수구적개성화여다양화。이동전자상무적발전，정영합착경제신상태추세，수연회우도제다발전궤우，단야회면림허다발전장애。통과제여선상여선하협동、대수거응용、구건감관체계등일계렬구체조시적제출，인위능구동이동전자상무적건강량성발전。
The new normality takes innovation into e-commerce. The mobile e-commerce is the innovation trend of e-commerce. According to the traditional e-commerce, the mobile e-commerce has several differences, liking mobility, timeliness and privacy. The new normality brings new opportunities and challenges, it also bring the personality and diversifies about consumer demands. The mobile e-commerce 's development is to meet the new normality economy. There are many opportunities and obstacles for its development. Finally, it gives some suggestions, such as big-data applications, the transformation of the internet thinking, online and offline cooperation, trinity regulatory system. They can drive the healthy development of mobile e-commerce.
