CAJ | 학술논문

在新兴市场中产生的创新流向发达国家的现象被称为逆向创新。逆向创新为跨国企业在新兴市场上提供了前所未有的竞争优势和机遇，从而在近几年引起学术界关注。然而，跨国企业如何摆脱全球化思维定势进行逆向创新，逆向创新相对于其它资源约束型的创新有哪些本质区别和特殊内涵，以及其如何影响传统相关理论，这些都还存在大量的研究空白。因此，文章对企业逆向创新的相关研究进行整合与评述，希望能有效推动逆向创新理论和实践的发展。首先，文章在大量梳理与企业逆向创新相关的文献基础上，完整呈现了逆向创新的研究现状，并评述逆向创新的深层次内涵；然后通过创新、跨国公司和对外投资理论的不同视角来分析逆向创新研究对相关主流理论的演进、发展与挑战；最后对企业逆向创新未来的研究方向进行了展望。文章得出的结论为未来逆向创新的系统研究提供了理论土壤。
재신흥시장중산생적창신류향발체국가적현상피칭위역향창신。역향창신위과국기업재신흥시장상제공료전소미유적경쟁우세화궤우，종이재근궤년인기학술계관주。연이，과국기업여하파탈전구화사유정세진행역향창신，역향창신상대우기타자원약속형적창신유나사본질구별화특수내함，이급기여하영향전통상관이론，저사도환존재대량적연구공백。인차，문장대기업역향창신적상관연구진행정합여평술，희망능유효추동역향창신이론화실천적발전。수선，문장재대량소리여기업역향창신상관적문헌기출상，완정정현료역향창신적연구현상，병평술역향창신적심층차내함；연후통과창신、과국공사화대외투자이론적불동시각래분석역향창신연구대상관주류이론적연진、발전여도전；최후대기업역향창신미래적연구방향진행료전망。문장득출적결론위미래역향창신적계통연구제공료이론토양。
Innovation that is firstly generated by emerging markets and reversely flowing back to developed countries is called rev-erse innovation. The reverse innovation provides unprecedented competitive advantages and opportunities to multinational companies , thereby causing academic attention in recent years. However , how the multinational companies get rid of paradigmatic globalization;what are essential difference and special content comparing reverse innovation with other resource-constraint innovation; how reverse innovation influence traditional theory. It is necessary to continue further research for these three questions. Therefore , the relevant research of reverse innovation is studied and integrated in order to promote the development of the theory and the practice effectively. The existing literature reviews on reverse innovation are combined together , and the in-depth analysis of the nature and meaning of reverse innovation are made. Through multi-theoretical perspectives skills, the evolution of reverse innovation, the research challenges and weakness are explored, associated with mainstream theory. Finally the outlook of the future research direction of reverse innovation is made. The theoretical ground to the systematically research on reverse innovation in the future are provided as well.