CAJ | 학술논문

琼剧具有旅游资源属性，具备艺术审美、历史文化传承、科考教育和经济效益等旅游价值，但因其自身特性和条件的内部因素、环境和载体等外部因素的限制，其发展面临危机。通过采取转变观念，提高认识；坚持可持续发展和原真性与生态性相结合开发的原则等措施使之能够更好地传承，将琼剧同其旅游开发的空间载体相结合，面向游客打造并推出高质量的琼剧旅游产品；打造琼剧文化精品，发展琼剧产业；打造琼剧多元化发展平台等旅游开发，从而使琼剧在保护的前提下将其文化价值转化为旅游经济价值。
경극구유여유자원속성，구비예술심미、역사문화전승、과고교육화경제효익등여유개치，단인기자신특성화조건적내부인소、배경화재체등외부인소적한제，기발전면림위궤。통과채취전변관념，제고인식；견지가지속발전화원진성여생태성상결합개발적원칙등조시사지능구경호지전승，장경극동기여유개발적공간재체상결합，면향유객타조병추출고질량적경극여유산품；타조경극문화정품，발전경극산업；타조경극다원화발전평태등여유개발，종이사경극재보호적전제하장기문화개치전화위여유경제개치。
Qiong Opera ,with great value on artistic aesthetics ,historical culture inheritance ,sci‐entific education and economic benefits ,is regarded as a tourist resource .However ,its nature and conditions as well as some external factors such as environment and carriers have limited its develop‐ment .Thus ,the following measures should be taken into consideration in order to cope with this problem :firstly ,change the old concepts and increase the awareness of preserving Qiong Opera ;sec‐ondly ,insist on the principle of sustainable development to maintain its authentic and ecological fea‐tures;thirdly ,combine Qiong Opera with other tourist carriers to promote a tourist product with high quality ;fourthly ,develop Qiong Opera industry by building Qiong Opera as a competitive cul‐ture;fifthly ,build a diversified development platform for Qiong Opera ,which will turn its cultural value into tourist value based on the preservation of Qiong Opera .