南京晓庄学院学报
南京曉莊學院學報
남경효장학원학보
Journal of Nanjing Xiaozhuang University
2015年
6期
105-110
,共6页
游客满意度%旅游公共服务%供给%常州
遊客滿意度%旅遊公共服務%供給%常州
유객만의도%여유공공복무%공급%상주
tourists’ satisfaction%tourism public service%supply%Changzhou
旅游公共服务的供给水平对游客满意度有着重要的影响,已经成为衡量旅游业发展水平的重要指标。文章综合国内外旅游公共服务体系的研究成果,选取了24项指标构建了旅游公共服务游客满意度评价体系,采用调查问卷以及运用SPSS软件的因子分析、相关分析和回归分析等方法研究了游客对常州旅游公共服务供给的满意度,分析了常州旅游公共服务供给方面存在的问题并提出了相应的对策。
旅遊公共服務的供給水平對遊客滿意度有著重要的影響,已經成為衡量旅遊業髮展水平的重要指標。文章綜閤國內外旅遊公共服務體繫的研究成果,選取瞭24項指標構建瞭旅遊公共服務遊客滿意度評價體繫,採用調查問捲以及運用SPSS軟件的因子分析、相關分析和迴歸分析等方法研究瞭遊客對常州旅遊公共服務供給的滿意度,分析瞭常州旅遊公共服務供給方麵存在的問題併提齣瞭相應的對策。
여유공공복무적공급수평대유객만의도유착중요적영향,이경성위형량여유업발전수평적중요지표。문장종합국내외여유공공복무체계적연구성과,선취료24항지표구건료여유공공복무유객만의도평개체계,채용조사문권이급운용SPSS연건적인자분석、상관분석화회귀분석등방법연구료유객대상주여유공공복무공급적만의도,분석료상주여유공공복무공급방면존재적문제병제출료상응적대책。
The supply of tourism public service plays a more and more important role in the tourism industry, and it has become a major index to measure the level of tourism development. Based on the literature review at home and abroad concerning public tourism service system, focusing on tourist satisfaction, this paper selects 24 indica-tors to construct the public service tourist satisfaction evaluation system. The questionnaire and the SPSS software of factor analysis, and the correlation analysis and regression analysis method are adopted to study the degree of tourists’ satisfaction in their evaluation of Changzhou public tourism service supply. The problems with the public tourism service supply in Changzhou are analyzed, with corresponding advices put forward.