CAJ | 학술논문

从白酒业近十几年的历程中得到昭示:既要因应时势抓到机遇以壮大,又应在探索把握趋势中得以健康生存和稳定发展.新常态下,首先应做好白酒产业链的运转和延伸,其次应在创新与产品、创新与营销两方面的连接和转化上下功夫,再次通过提高勾调技术的科学和现代化水平来提升酒体设计的品位;最后通过倡导健康白酒与饮酒健康,改善白酒的社会形象,利用电商平台去开创白酒业新的营销模式、新的商机和新的增长点.
종백주업근십궤년적역정중득도소시:기요인응시세조도궤우이장대,우응재탐색파악추세중득이건강생존화은정발전.신상태하,수선응주호백주산업련적운전화연신,기차응재창신여산품、창신여영소량방면적련접화전화상하공부,재차통과제고구조기술적과학화현대화수평래제승주체설계적품위;최후통과창도건강백주여음주건강,개선백주적사회형상,이용전상평태거개창백주업신적영소모식、신적상궤화신적증장점.
Nearly 10 years of liquor developmental history clearly showed that:it is necessary not only to catch the opportunity to expand in response to the current situation, but also to grasp the trend to explore the healthy survival and stable development. Under the new normal, first of all, the operation and elongation of the liquor industry chain should be performed, secondly, efforts should be made in the linkage and transformation between innovation and products, and innovation and marketing;thirdly, the level of liquor body design should be elevated by more scientific blending technology and modern technique;finally, the social image of liquor should be improved by promoting healthy liquor and liquor drinking manner, and new marketing model, new business opportunities and new growth points should also be found by the utilization of electronic business platform.