CAJ | 학술논문

随着信息技术的快速发展 ,新媒体文化传播彰显出其独特的传播力和影响力 ,并迅速改变着传统的文化传播方式.以中国航空规划设计研究总院有限公司(以下简称"中航规划")的新媒体文化管理与实践为例 ,通过导入SWOT分析法 ,分析了新媒体在国有企业文化管理上的优势、劣势及面临的机遇和挑战.结合国有企业文化管理特色 ,从加强新媒体人才队伍建设、培养意见领袖、增强线上线下多平台联动、创设基于员工的交互情境传播模式等视角出发 ,提出了新媒体时代下国企文化管理与创新策略.
수착신식기술적쾌속발전 ,신매체문화전파창현출기독특적전파력화영향력 ,병신속개변착전통적문화전파방식.이중국항공규화설계연구총원유한공사(이하간칭"중항규화")적신매체문화관리여실천위례 ,통과도입SWOT분석법 ,분석료신매체재국유기업문화관리상적우세、열세급면림적궤우화도전.결합국유기업문화관리특색 ,종가강신매체인재대오건설、배양의견령수、증강선상선하다평태련동、창설기우원공적교호정경전파모식등시각출발 ,제출료신매체시대하국기문화관리여창신책략.
With the rapid development of information technology ,new media manifest the unique spreading force and influence ,and quickly change the traditional cultural spreading way .With the new media culture management and practice of China Aviation Planning & Design Research Institute Co .,Ltd .(China Avia-tion for short) as the example ,the paper conducts the analysis on the advantages and disadvantages ,oppor-tunities and challenges of new media in cultural management of state-ow ned enterprises .In the light of cul-tural management characteristics of state-ow ned enterprises ,the paper brings forth the cultural manage-ment and innovative tactics of state-owned enterprises under the era of new media from perspectives such as talent teach construction ,opinion leader cultivation ,online/offline multi-platform communication ,and in-teractive situation spreading mode based on employees .