科技与创新
科技與創新
과기여창신
Science and Technology & Innovation
2015年
21期
42,44
,共2页
白酒包装%白领女性%消费特性%非理性消费
白酒包裝%白領女性%消費特性%非理性消費
백주포장%백령녀성%소비특성%비이성소비
liquor packaging%white collar women%consumption characteristics%irrational consumption
当前,白酒在我国市场中占据重要的地位.都市白领女性被称为"黄金商群",她们钟情的酒的数量在不断增加,而市场上传统的酒的包装却无法满足白领女性的消费需求.围绕女白领一族的消费特性,对新型白酒包装展开了研究.新型白酒包装突破了传统的白酒包装模式,引起了年轻、时尚女性消费者,尤其是白领女性的共鸣.
噹前,白酒在我國市場中佔據重要的地位.都市白領女性被稱為"黃金商群",她們鐘情的酒的數量在不斷增加,而市場上傳統的酒的包裝卻無法滿足白領女性的消費需求.圍繞女白領一族的消費特性,對新型白酒包裝展開瞭研究.新型白酒包裝突破瞭傳統的白酒包裝模式,引起瞭年輕、時尚女性消費者,尤其是白領女性的共鳴.
당전,백주재아국시장중점거중요적지위.도시백령녀성피칭위"황금상군",저문종정적주적수량재불단증가,이시장상전통적주적포장각무법만족백령녀성적소비수구.위요녀백령일족적소비특성,대신형백주포장전개료연구.신형백주포장돌파료전통적백주포장모식,인기료년경、시상녀성소비자,우기시백령녀성적공명.
At present, the liquor in our country's market occupies an important position. Urban white collar women are known as the "gold business group", the number of their love of wine is increasing, but the traditional wine packaging on the market can't meet the consumer demand for white-collar women. In this paper, the characteristics of the female white-collar workers, the new type of liquor packaging has been studied. New liquor packaging breakthrough the traditional liquor packaging mode, causing the young, fashion women consumers, especially white-collar women's resonance.
