CAJ | 학술논문

全球化与全媒体背景下，如何把握国际传播的深刻内涵与普遍规律，掌握国际传播的策略与主导权，从而真正成为全球传播行为的主导者，已经成为学界、业界共同关心的话题。由广东外语外贸大学新闻与传播学院主办的“2015年全媒体与国际传播高峰论坛”系广外建校50周年系列学术活动之一，来自全国多家高校和新闻媒体的专家学者们，围绕全媒体时代国际传播及相关领域问题进行了多角度、深层次交流与探讨。在论坛中，学者们针对全媒体背景下的政府与公共传播、全媒体语境下国际传播与对外传播的新趋势与新问题、全球化背景下政府形象传播与区域国际形象构建以及全媒体时代传统媒体生存与发展的机遇与挑战等多个主题发表了各自的观点。
전구화여전매체배경하，여하파악국제전파적심각내함여보편규률，장악국제전파적책략여주도권，종이진정성위전구전파행위적주도자，이경성위학계、업계공동관심적화제。유엄동외어외무대학신문여전파학원주판적“2015년전매체여국제전파고봉론단”계엄외건교50주년계렬학술활동지일，래자전국다가고교화신문매체적전가학자문，위요전매체시대국제전파급상관영역문제진행료다각도、심층차교류여탐토。재론단중，학자문침대전매체배경하적정부여공공전파、전매체어경하국제전파여대외전파적신추세여신문제、전구화배경하정부형상전파여구역국제형상구건이급전매체시대전통매체생존여발전적궤우여도전등다개주제발표료각자적관점。
In the context of globalization and omnimedia, grasping core elements and rules of international communi-cation and implementing scientific strategies to gain the initiative in communication are of concern to academicians as well as the press industry.At the forum titled “Academic Activities Marking the 50th Anniversary of the Establishment of GDUFS———2015 Summit of Omnimedia and International Communication” held by School of Journalism and Communica-tion, experts and academicians from colleges and media across China held in-depth discussions from various perspectives with the theme of international communication in the new era.At the sub-forum, academicians posed opinions on four ma-jor fields:government and its public communication under the background of omnimedia, trends and challenges in interna-tional communication in the context of omnimedia, government image dissemination as well as its international image sha-ping and challenges and opportunities for traditional media's living and developing in the omnimedia era.