CAJ | 학술논문

源自顺德的国家级非遗产品香云纱富含文化内涵，在当今全球化和消费文化盛行的今天，香云纱的可持续发展须以广阔的国际市场为基础，香云纱国际市场的开拓离不开香云纱文化的国际传播。从这一现实出发，运用美国学者McCracken和法国学者布迪厄对文化传播的相关研究成果，提出了包括国际商业渠道传播，国际教育以及国际传播效果评估策略在内的香云纱文化国际传播基本策略。
원자순덕적국가급비유산품향운사부함문화내함，재당금전구화화소비문화성행적금천，향운사적가지속발전수이엄활적국제시장위기출，향운사국제시장적개탁리불개향운사문화적국제전파。종저일현실출발，운용미국학자McCracken화법국학자포적액대문화전파적상관연구성과，제출료포괄국제상업거도전파，국제교육이급국제전파효과평고책략재내적향운사문화국제전파기본책략。
Gambiered canton gauze, a traditional garment resulting from a national intangible cultural heritage in Shunde, contains rich cultural elements. Within the context of globalization and prevailing consumer culture, the sus-tainable development of the culturally loaded product calls for expansion of its international markets which in turn gives rise to the need for the international transmission of the culture of gambiered canton gauze . This tentative research draws on the findings by McCracken and Pierre Bourdieu on transmission of culture and attempts to propose tactics for international transmission which includes tactics in developing international education on gambiered canton gauze cul-ture, in commercializing such culture as well as in evaluating the effectiveness of the aforementioned tactics.