CAJ | 학술논문

随着时代的发展和文明的进步,文化旅游已经成为现代社会中最具特色和发展前景的旅游形式之一.文化旅游在实现文化的传承与发展、满足旅游者的精神需求以及增加经济效益和社会效益等方面发挥着重要作用.我国的文化旅游在文化景观游、博物馆游、节庆活动游、主题公园游和舞台欣赏游等方面取得了长足的进步.在形式多元化、产品开发主题化、文化元素组合化和技术应用信息化的发展趋势下,文化旅游面临着资源开发主观武断、市场定位不准、产品过度商品化,以及文化旅游经营急功近利等问题.要实现文化旅游的持续健康发展,需要在资源评价、市场调研、文化整合以及发展机制等方面协调发展好.
수착시대적발전화문명적진보,문화여유이경성위현대사회중최구특색화발전전경적여유형식지일.문화여유재실현문화적전승여발전、만족여유자적정신수구이급증가경제효익화사회효익등방면발휘착중요작용.아국적문화여유재문화경관유、박물관유、절경활동유、주제공완유화무태흔상유등방면취득료장족적진보.재형식다원화、산품개발주제화、문화원소조합화화기술응용신식화적발전추세하,문화여유면림착자원개발주관무단、시장정위불준、산품과도상품화,이급문화여유경영급공근리등문제.요실현문화여유적지속건강발전,수요재자원평개、시장조연、문화정합이급발전궤제등방면협조발전호.
With the development of the times and the progress of civilization,cultural tourism has become one of characteristic and promising tourism forms of modern society.Cultural tourism plays an important role in achieving cultural heritage and development,meeting the spiritual needs of tourists as well as in-creasing economic and social benefits and so on.China's cultural tourism has made considerable progress in cultural landscape tours,museum tours,festival tours,theme park tours,and stage appreciation tours, etc.Under the development trends of diversification of development forms,thematic product development, combination of cultural connotation and informational technology application,there are also some problems in the development of cultural tourism such as subjective arbitrary of culture tourism resource develop-ment,inaccurate positioning of cultural tourism market, the excessive commercialization of cultural tourism products,and eager for quick success and instant benefit on cultural tourism business.To achieve sustained and healthy development of cultural tourism,it needs to coordinate resource assessment,market research,cultural integration and the mechanisms of development and other aspects.