CAJ | 학술논문

结合大学生阅读动机量表，通过问卷调查法对南京地区大学生手机阅读的使用行为做调查分析，针对大学生手机阅读行为的使用动机进行了研究。同时，进一步考察性别、学科、类型和生源这4个控制变量对用户使用行为的干扰作用，针对大学生阅读现状并提出了相应策略。
결합대학생열독동궤량표，통과문권조사법대남경지구대학생수궤열독적사용행위주조사분석，침대대학생수궤열독행위적사용동궤진행료연구。동시，진일보고찰성별、학과、류형화생원저4개공제변량대용호사용행위적간우작용，침대대학생열독현상병제출료상응책략。
With the help of the University Students’ Reading Motivation Scale,this study gives a clear picture of uni-versity students' mobile reading behavior in Nanjing through online questionnaire survey, and it also examines the influ-ence of four control variables, namely gender,subject, type and source of students, towards their mobile reading behav-iors. Based on the results, this study provides corresponding countermeasures.