电子科技大学学报(社会科学版)
電子科技大學學報(社會科學版)
전자과기대학학보(사회과학판)
Journal of University of Electronic Science and Technology of China (Social Sciences Edition)
2015年
6期
44-49
,共6页
制造业%商业模式创新%转型升级%比亚迪
製造業%商業模式創新%轉型升級%比亞迪
제조업%상업모식창신%전형승급%비아적
Manufacturing%business model innovation%transition and upgrading%BYD
传统制造业转型升级理论强调技术创新,但是单纯的技术创新可能会导致路径依赖的形成难以实现转型升级。商业模式创新理论强调通过系统性商业创新获取价值,成为突破技术创新路径依赖的重要手段。结合比亚迪公司案例进行研究,结果显示,商业模式创新是落后制造企业转型升级的有效方式,落后制造企业实施商业模式创新的动力来源主要有企业家精神、市场机会和政策激励,商业模式创新的主要途径包括产品或服务创新、联盟网络构建、客户需求分析等。
傳統製造業轉型升級理論彊調技術創新,但是單純的技術創新可能會導緻路徑依賴的形成難以實現轉型升級。商業模式創新理論彊調通過繫統性商業創新穫取價值,成為突破技術創新路徑依賴的重要手段。結閤比亞迪公司案例進行研究,結果顯示,商業模式創新是落後製造企業轉型升級的有效方式,落後製造企業實施商業模式創新的動力來源主要有企業傢精神、市場機會和政策激勵,商業模式創新的主要途徑包括產品或服務創新、聯盟網絡構建、客戶需求分析等。
전통제조업전형승급이론강조기술창신,단시단순적기술창신가능회도치로경의뢰적형성난이실현전형승급。상업모식창신이론강조통과계통성상업창신획취개치,성위돌파기술창신로경의뢰적중요수단。결합비아적공사안례진행연구,결과현시,상업모식창신시락후제조기업전형승급적유효방식,락후제조기업실시상업모식창신적동력래원주요유기업가정신、시장궤회화정책격려,상업모식창신적주요도경포괄산품혹복무창신、련맹망락구건、객호수구분석등。
Transition and upgrading theory of traditional manufacturing emphasizes technological innovation, but only through technological innovation, it will lead to produce path dependence for companies thus causing difficulties to achieve the transition and upgrading. Business model innovation theory emphasizes on obtaining value through systematic business innovation, which can be an effective way to break through path dependence of technology innovation for manufacturing enterprises transition and upgrading in backward countries. This paper made an research on the transition and upgrading of BYD Company, and the results show that the business model innovation is an effective way to transit and upgrade the backward manufacturing enterprises, and entrepreneurship, market opportunities and policy incentives are the power sources of business model innovation for backward manufacturing enterprises. The main ways of business model innovation include product or service innovation, alliance networks, customer demand analysis, etc.