CAJ | 학술논문

随着移动互联网技术的成熟和智能手机的广泛使用,APP营销已经成为现代营销的有效手段之一.国家开放大学 APP 为了适应时代要求和越来越多学习者的需求应运而生,更多的学习者通过使用国家开放大学 APP 完成自己的继续教育并从中受益,就国家开放大学APP的营销策略进行了相应阐述.
수착이동호련망기술적성숙화지능수궤적엄범사용,APP영소이경성위현대영소적유효수단지일.국가개방대학 APP 위료괄응시대요구화월래월다학습자적수구응운이생,경다적학습자통과사용국가개방대학 APP 완성자기적계속교육병종중수익,취국가개방대학APP적영소책략진행료상응천술.
With the development of mobile internet technology and smart phones, APP marketing has become one of the effective means of modern marketing. OUCHN (The Open University of China) APP is aiming at meeting the requirements of the times and the need of more and more learners, to complete their continuing education. This paper expounds the mar-keting strategy of the OUCHN APP.