CAJ | 학술논문

天津联通提出构建一套集渠道、营销、管控于一体的系统,作为提供决策、管控、服务、营销支撑的系统平台,为公司各层级的使用者在经营、管控、执行等各方面的工作提供全面的支持.网格化营销管理系统实现对渠道管控、营销策略、经营决策、绩效考核、营销任务下达等工作的系统化支撑,保障管理层至一线员工的有力管控和高效营销,从而进一步提高管理水平和服务水平,有效支撑公司下一步的经营发展.
천진련통제출구건일투집거도、영소、관공우일체적계통,작위제공결책、관공、복무、영소지탱적계통평태,위공사각층급적사용자재경영、관공、집행등각방면적공작제공전면적지지.망격화영소관리계통실현대거도관공、영소책략、경영결책、적효고핵、영소임무하체등공작적계통화지탱,보장관리층지일선원공적유력관공화고효영소,종이진일보제고관리수평화복무수평,유효지탱공사하일보적경영발전.
Tianjin Unicom proposed to construct an integrated system consisting of the elements of a set of channels, marketing,management and control to support decision-making,management,service and marketing for users of all lev-els of the company in all aspects of business,management and execution works.The grid marketing management system is able to support channel control,marketing strategy,management decision,performance appraisal,marketing orders distribution,so as to further enhance the management level and service level,and to effectively support the company's fur-ther business development.