科技信息
科技信息
과기신식
SCIENTIFIC & TECHNICAL INFORMATION
2011年
12期
129-130
,共2页
Data Mining%Customer Relationship Management%Competitiveness
More andmore practice proves that focusing on customer needs is the key to budness success.So smdying on customer rehdonship management is very important for its implementation in enterprises.In recent years,data mining in customer rehtionship management(CRM)application has always been one of the hot spots.This paper showsthe relevant methods of data mining applicationinCRM taking Telecom as an example.
