科技信息（科学·教研）
科技信息（科學·教研）
과기신식（과학·교연）
SCIENCE INFORMATION
2007年
21期
191,254
,共2页
competitive strategy%globalisation%Five Forces%PEST
Nowadays companies tend to globalization. Hence, it is essential for the strategic planners to know some techniques for analyzing competitors within an industry. In this paper, light will be put on music industry through the analysis of international business models (PEST),moreover, five forces of Michael Porter's competitive strategy will be drawn on to further the analysis of global environment
