科技信息
科技信息
과기신식
SCIENTIFIC & TECHNICAL INFORMATION
2012年
9期
238,216
,共2页
English advertising%Word%Syntax
Advertising language,playing a role of communication and persuasion,has developed its own features.Although words and syntax play an essential role in advertising,the techniques used at lexical level and syntactical level by advertisers do not vary markedly.This paper presents an analytical study of major similar language features used in English advertisements.
