山东纺织科技
山東紡織科技
산동방직과기
SHANDONG TEXTILE SCIENCE & TECHNOLOGY
2012年
1期
31-33
,共3页
品牌基因%品牌管理%生态化
品牌基因%品牌管理%生態化
품패기인%품패관리%생태화
brand gene%brand management%ecological
文章分析了服装业推行生态化品牌管理的内在原因,提出了品牌基因重建及基因优化是服装业推行生态化品牌管理的途径。
文章分析瞭服裝業推行生態化品牌管理的內在原因,提齣瞭品牌基因重建及基因優化是服裝業推行生態化品牌管理的途徑。
문장분석료복장업추행생태화품패관리적내재원인,제출료품패기인중건급기인우화시복장업추행생태화품패관리적도경。
Underlying reason of pursuing ecological brand management of garment industry was analysed. Brand gene reconstruction and optimization were proposed as the approaches of pursuing eco- logical brand management in garment industry.
