价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
10期
151-152,153
,共3页
GI%品牌营销%机遇与挑战%对策
GI%品牌營銷%機遇與挑戰%對策
GI%품패영소%궤우여도전%대책
GI%brand marketing%opportunities and challenges%countermeasures
以品牌化带动农产品市场化是现代农业发展的必由之路。从GI的内涵出发，结合消费者对农产品需求产生的新特点，分析了GI农产品品牌营销的必要性，并结合天津市GI农产品品牌覆盖情况，分析了特色农产品品牌营销面临的机遇与挑战，并在此基础上，提出促进天津市特色农产品品牌营销的措施。
以品牌化帶動農產品市場化是現代農業髮展的必由之路。從GI的內涵齣髮，結閤消費者對農產品需求產生的新特點，分析瞭GI農產品品牌營銷的必要性，併結閤天津市GI農產品品牌覆蓋情況，分析瞭特色農產品品牌營銷麵臨的機遇與挑戰，併在此基礎上，提齣促進天津市特色農產品品牌營銷的措施。
이품패화대동농산품시장화시현대농업발전적필유지로。종GI적내함출발，결합소비자대농산품수구산생적신특점，분석료GI농산품품패영소적필요성，병결합천진시GI농산품품패복개정황，분석료특색농산품품패영소면림적궤우여도전，병재차기출상，제출촉진천진시특색농산품품패영소적조시。
To drive the agricultural product marketization by brand leading is the only way for the development of modern agriculture. Starting from the connotation of GI, and combined with the new characteristics of consumer demand for agricultural product, the necessity of brand marketing of GI agricultural products is analyzed, and combined with the GI agricultural products brand overlay condition in Tianjin, the opportunities and challenges of the brand marketing of agricultural products are analyzed. On this basis, measures for characteristic agricultural product brand marketing are put forward.
