城市建筑
城市建築
성시건축
URBANISM AND ARCHITECTURE
2013年
16期
9-9
,共1页
定位%差异化%城市规划%竞争力
定位%差異化%城市規劃%競爭力
정위%차이화%성시규화%경쟁력
positioning%differentiation%city planning%comp-etitiveness
文章从市场营销视角，对城市在经济发展竞赛中因为缺少差异化定位导致的竞争力减弱情况进行综述分析。提出定位应在尊重受众心智运行特点的前提下，实施城市差异化定位的四个步骤，宗旨在优化城市规划体系，减少城市建筑风格雷同和产业结构重复等现象。
文章從市場營銷視角，對城市在經濟髮展競賽中因為缺少差異化定位導緻的競爭力減弱情況進行綜述分析。提齣定位應在尊重受衆心智運行特點的前提下，實施城市差異化定位的四箇步驟，宗旨在優化城市規劃體繫，減少城市建築風格雷同和產業結構重複等現象。
문장종시장영소시각，대성시재경제발전경새중인위결소차이화정위도치적경쟁력감약정황진행종술분석。제출정위응재존중수음심지운행특점적전제하，실시성시차이화정위적사개보취，종지재우화성시규화체계，감소성시건축풍격뢰동화산업결구중복등현상。
This article from the view of marketing, analyzes the city weakening the competitiveness in the economic devel-opment competition because of the lack of differentiation pos-itioning. The location should be based on the operation chara-cteristics of the audience mind, carry out four steps of city po-sitioning differences, aim at the optimization of city planning system, reduce the similar of city architectural style and repe-tition of industrial structure repetition phenomena.
