价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
18期
173-173,174
,共2页
啤酒%市场%国际化
啤酒%市場%國際化
비주%시장%국제화
beer%market%internationalization
随着市场经济的不断深化,啤酒行业也得到了迅速的发展,而中国已经成为当今世界最大的啤酒生产国与消费市场,同时啤酒市场在一定程度上也形成了竞争格局。中国啤酒行业要想持续健康发展,就必须开拓海外啤酒市场,提升品牌价值,以求在激烈的市场竞争中立于不败之地。
隨著市場經濟的不斷深化,啤酒行業也得到瞭迅速的髮展,而中國已經成為噹今世界最大的啤酒生產國與消費市場,同時啤酒市場在一定程度上也形成瞭競爭格跼。中國啤酒行業要想持續健康髮展,就必鬚開拓海外啤酒市場,提升品牌價值,以求在激烈的市場競爭中立于不敗之地。
수착시장경제적불단심화,비주행업야득도료신속적발전,이중국이경성위당금세계최대적비주생산국여소비시장,동시비주시장재일정정도상야형성료경쟁격국。중국비주행업요상지속건강발전,취필수개탁해외비주시장,제승품패개치,이구재격렬적시장경쟁중립우불패지지。
With the deepening of the market economy, the beer industry has rapid development, China has become the world's largest beer producer and the consumer market, while the beer market to a certain extent also formed a competition. To healthy development, China's beer industry must open up overseas beer market, enhance brand value, in order to remain invincible in the fierce market competition.