CAJ | 학술논문

随着无线通信技术、图像识别技术的不断发展，二维码技术在手机等新媒体上的应用也更为广泛，在品牌设计与传播中，充满创意、辨识度较高的二维码对提升企业品牌形象，增加消费者对于品牌的关注和喜爱具有重要意义。然而当前我国的二维码设计大多还停留在在简单的黑白格子上，越来越难以满足消费者日益增大的求新求异需求，难以让品牌在同一的二维码设计中脱颖而出，因此本文提出在传统二维码中改变线条、颜色，加入手绘、图形等元素，增加二维码的设计感，提升其辨别度和亲和度，并对发展这种有设计感的二维码的必要性及其未来发展趋势做了阐述，以期促进我国二维码设计的进步。
수착무선통신기술、도상식별기술적불단발전，이유마기술재수궤등신매체상적응용야경위엄범，재품패설계여전파중，충만창의、변식도교고적이유마대제승기업품패형상，증가소비자대우품패적관주화희애구유중요의의。연이당전아국적이유마설계대다환정류재재간단적흑백격자상，월래월난이만족소비자일익증대적구신구이수구，난이양품패재동일적이유마설계중탈영이출，인차본문제출재전통이유마중개변선조、안색，가입수회、도형등원소，증가이유마적설계감，제승기변별도화친화도，병대발전저충유설계감적이유마적필요성급기미래발전추세주료천술，이기촉진아국이유마설계적진보。
With the continuous development of image recognition technology and wireless communication technology, two-dimensional code technology has a wide range of application in the new media such as mobile phone. Creative two-dimensional code with high reorganization is significant to the improvement of enterprise's brand image the increase of consumer's attention and fancy to brand for brand design and communication. The current design of two-dimensional code in our country is made of the simple black and white squares, and it is more and more difficult to meet the increasing demand of consumer, and is difficult to make the brand stand out form the general two-dimensional code design. The paper puts forward that the new design philosophy that changing line and color, adding drawing and graphics elements for increasing the design sense of two-dimensional code and improving its reorganization and affinity, and states the necessity of the two-dimensional code with design sense and its development trend in order to promote the progress of two-dimensional code design.