城市建筑
城市建築
성시건축
URBANISM AND ARCHITECTURE
2013年
18期
26-26
,共1页
商业开发%上海新天地%成都锦里%窑湾
商業開髮%上海新天地%成都錦裏%窯灣
상업개발%상해신천지%성도금리%요만
commercial development%Xintiandi in Shanghai%Jinli in Chengdu%Kiln bay
本文通过对上海新天地成功的商业开发模式及成都锦里的成功经营的分析，针对窑湾的实际情况，提出窑湾的商业模式应为传统商业街加现代时尚的商业中心模式。在产业经营上以本土化为主，保证产业的唯一性。并通过分散经营、统一管理的方式来提升街区品质。
本文通過對上海新天地成功的商業開髮模式及成都錦裏的成功經營的分析，針對窯灣的實際情況，提齣窯灣的商業模式應為傳統商業街加現代時尚的商業中心模式。在產業經營上以本土化為主，保證產業的唯一性。併通過分散經營、統一管理的方式來提升街區品質。
본문통과대상해신천지성공적상업개발모식급성도금리적성공경영적분석，침대요만적실제정황，제출요만적상업모식응위전통상업가가현대시상적상업중심모식。재산업경영상이본토화위주，보증산업적유일성。병통과분산경영、통일관리적방식래제승가구품질。
In this article, the author bases on the analysis of the successful business development model of Shanghai Xinti-andi and the successful operation of Chengdu Jinli, and put fo-rward that the kiln bay business model should be traditional commercial street and commercial center of modern fashion model according to the actual situation of kiln bay. On the ind-ustrial management is given priority to with local management and ensure the uniqueness of industry, and then through the way of decentralized operation and unified management to en-hance the quality of block.
