CAJ | 학술논문

在新兴的电子商务模式下，企业的生产方式、市场营销、服务模式、竞争模式等都造成了极大的影响，企业环境的变化会对战略选择产生根本性影响---竞争从静态向动态转变，因此，企业要适时调整其战略管理。本文基于与中小电商企业的合作，反思高职学生的网络营销创新创业能力培养，尝试提出了电子商务环境下中小企业的动态竞争战略的应用。
재신흥적전자상무모식하，기업적생산방식、시장영소、복무모식、경쟁모식등도조성료겁대적영향，기업배경적변화회대전략선택산생근본성영향---경쟁종정태향동태전변，인차，기업요괄시조정기전략관리。본문기우여중소전상기업적합작，반사고직학생적망락영소창신창업능력배양，상시제출료전자상무배경하중소기업적동태경쟁전략적응용。
The emerging e-business mode has greatly affected the production mode, marketing, service mode and the competition mode of the enterprises. The change of the enterprise environment substantially impacts the strategic choice: static competition to dynamic competition. So, the enterprises need to timely adjust their strategic management. Based on the cooperation with the small and medium-sized electricity enterprises, this paper rethinks the cultivation of the higher vocational students' network marketing innovative entrepreneurial ability, and tries to put forward the application of the middle and small-sized enterprises' dynamic competitive strategy in the e-business environment.