苏州金诚传媒整合营销传播研究
소주금성전매정합영소전파연구
Research on the Integrated Marketing Communication of Suzhou Jincheng Media Company
  • 万方数据
    价值工程 개치공정
    VALUE ENGINEERING
    2014年 32期 162-163 ,共2页

    周朋程%金婷婷

    주붕정%금정정

    整合营销传播%传媒行业%金诚传媒 整閤營銷傳播%傳媒行業%金誠傳媒
    정합영소전파%전매행업%금성전매
    integrated marketing communication%media industry%Jincheng Media Company
    本文对传媒行业和苏州金诚传媒发展现状进行分析，对整合营销传播创立和推广的过程进行探讨，以期为行业领域其他企业提供借鉴和参考。
    본문대전매행업화소주금성전매발전현상진행분석，대정합영소전파창립화추엄적과정진행탐토，이기위행업영역기타기업제공차감화삼고。
    This paper analyzed the present situation of media industry and Jincheng Media Company, and investigated the processes of establishment and promotion of integrated marketing communication, in order to provide references for the integrated marketing communication industry.
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